Does Binge Watching = Binge Reading?

Publishers are hoping so.  NPR’s All Things Considered recently did a report on serialized books.  You know, like Dickens, only this century.  Farrar, Straus and Giroux is a publishing company that is experimenting with the idea of the episode as it translates into books.  Last year they published a full trilogy over the course of a year; this year, they’re doing a series of four books in six months.  They say it feels more like programming than publishing.

Julian Yap and Molly Barton have started a new company called Serial Box, which they say is like “HBO for readers.”  They publish a series of episodes (books) over a 10-16 week season.  Each episode takes about 40 minutes to read.  Will the idea stick?